On December 5th, 1933, Prohibition was repealed and Budweiser was there to deliver the first legal cold ones in 13 years.
They asked us to show that Repeal Day was a holiday worth celebrating.
So we took to an Atlanta bar during a Falcons game and hacked live TV and phones with fake news that Prohibition was back. No one took it lightly. Multiple USA chants ensued.
One of our plants may still be tramutized after being thrown out the front door by the actual bouncer who had no idea what the hell was happening.