Chicago hates ketchup on their Chicago-style hot dogs. But Heinz never settles. So for National Hot Dog Day, we helped Heinz Ketchup finally touch the forbidden wieners of Chicago.
We launched the campaign with an online video, outdoor billboards, print, some social posts (of course), and a simple site that sold Chicago Dog Sauce and drove trial by offering free Chicago-style hot dogs with Heinz on top at a few choice locations in Chicago.
The second video is a :15 clip of a real Chicagoan who's mind was melted after tasting how good Chicago Dog Sauce is. You're welcome.