Sometimes a simple gesture can be the perfect reminder of how great it feels to do good. And to prove it, we set the stage with a deceivingly distressed car on the side of the road for “The Good Samaritan Whopper.”
Since 1954, more Burger King restaurants have burned down than any other fast food chain. That’s what happens when we won't sacrifice the taste of grilling over an open flame. Flame-Grilled Since 1954.
Chicago hates ketchup on their Chicago-style hot dogs. But Heinz never settles. So for National Hot Dog Day, we helped Heinz Ketchup finally touch the forbidden wieners of Chicago.
We launched the campaign with an online video, outdoor billboards, print, some social posts (of course), and a simple site that sold Chicago Dog Sauce and drove trial by offering free Chicago-style hot dogs with Heinz on top at a few choice locations in Chicago.
The second video is a :15 clip of a real Chicagoan who's mind was melted after tasting how good Chicago Dog Sauce is. You're welcome.
When it came time to pump Burger King's flame-grilling message yet again, we came up with an insane challenge: publicly admit you got fired on LinkedIn for a free flame-grilled Whopper.
Those who accepted the challenge were sent a legitimate severance offer and a gift card for a free Whopper.
4,852 confessions ranged from the hilarious to the downright heartbreaking, so we linked 250 of them with a career advice counselor to ease the flames for real.
The campaign lived online with supporting promo in OOH, the help-wanted section of newspapers, and radio.
Creativity Online Pick Of The Day
On December 5th, 1933, Prohibition was repealed and Budweiser was there to deliver the first legal cold ones in 13 years.
They asked us to show that Repeal Day was a holiday worth celebrating.
So we took to an Atlanta bar during a Falcons game and hacked live TV and phones with fake news that Prohibition was back. No one took it lightly. Multiple USA chants ensued.
One of our plants may still be tramutized after being thrown out the front door by the actual bouncer who had no idea what the hell was happening.
The King's got an offer you can't refuse. Introducing the all new Chicken Parm, only at Burger King.
The Miracle Whip everyone used to love had lost its way and most loyal buyers were no longer loving it the same. Miracle Whip listened and is going back to the taste you love with their original recipe. Old Is New With Miracle Whip's New, Old Recipe.
People really hated Burger King's old chicken sandwich. So we searched for the haters online and invited them to try 'a new chicken sandwich from a brand new restaurant'....
Print campaign for the 2015 re-make of the film Poltergeist.
Burger King came to us asking for a global campaign structure for all of their future offers, deals and LTO's, and so the crown campaign was born.
Flash forward two years and the campaign has aired in nineteen countries and over a hundred different spots.
Here's a handful I'm responsible for, bring on the food.
Personal brand identity. The complete branding includes logo design, business card design, stationary and physical brand book design.
The hand-made brand book is crafted from 1/8" engraved walnut and is safely carried in a hand-sewn Italian cloth bag.
At Heinz we believe in never settling. Never settling with food. And never settling in life.
We can all agree that going to work the Monday after the “Big Game” on Sunday is awful. Statistics show over 16 million people call in sick or just don’t show up to work. And for those that do, productivity plummets so far that the country loses on average around $1 billion (true story).
So we created a petition to send to congress to make the day after the Big Game a National Holiday. Make that Monday more like Sunday. Make it a SMUNDAY and have more Sunday on your Monday than any of us have ever had in our lives. Don’t settle. Sign it. For your sanity. For your family. For your country.
Clio Awards / Bronze / Design